Hello all,
We have created a new blog which will be comprised of only resources which we have created for akilla.
Check it out here:
http://akillaresources.blogspot.com/
We will be updating it every time we create a new poster or other type of resource.
Saturday, June 5, 2010
Friday, June 4, 2010
Drowsy driving resources
We are proud to upload the drowsy driving brochure for 2010:
Just click on the images to make them bigger and then feel free to print it out and distribute it where you see fit. For the best images, print in colour on double sided and then fold into a brochure
Have a great day,
Akilla
In the blink of an eye
Just click on the images to make them bigger and then feel free to print it out and distribute it where you see fit. For the best images, print in colour on double sided and then fold into a brochure
Have a great day,
Akilla
In the blink of an eye
Saturday, May 29, 2010
Free resources
Hi Everyone,
Here at Akilla we are working hard to create some free resources for schools, teachers, mothers, truckers, taxi drivers and anyone else who has an interest in learning more about drowsy driving.
The first thing we have created is an A4 print out for schools (or anyone else) to use, so please tell anyone you know who you think may be interested.
If you do use the poster please let us know by emailing a.killa@hotmail.co.nz, commenting our blog or sending us a message on twitter (www.twitter.com/akillanz), we would also love to hear any feedback you have for us
Here at Akilla we are working hard to create some free resources for schools, teachers, mothers, truckers, taxi drivers and anyone else who has an interest in learning more about drowsy driving.
The first thing we have created is an A4 print out for schools (or anyone else) to use, so please tell anyone you know who you think may be interested.
If you do use the poster please let us know by emailing a.killa@hotmail.co.nz, commenting our blog or sending us a message on twitter (www.twitter.com/akillanz), we would also love to hear any feedback you have for us
Monday, May 24, 2010
Good kids crash
What does good kids crash mean? It means that often when there is a car accident involving drowsy driving it is the 'good kids' who are the ones that are behind the wheel.
This is because these kids are the sober drivers often driving themselves and their friends home from parties late at night.
These kids are sober but unfortunatly they don't know about the dangers of drowsy driving, leaving parents baffled at how their good kids could get into such horrible car accidents.
This is because these kids are the sober drivers often driving themselves and their friends home from parties late at night.
These kids are sober but unfortunatly they don't know about the dangers of drowsy driving, leaving parents baffled at how their good kids could get into such horrible car accidents.
Saturday, May 22, 2010
Celebrity Drivers Fatigue
We have compiled a list of celebs who have been seen drowsy driving or suspected drowsy driving. Our hope is that this will get the word out there of the dangers of drowsy driving:
Sione Lauaki - A New Zealand rugby union footballer.
http://www.stuff.co.nz/waikato-times/news/3679535/Sione-Lauaki-charged-with-careless-driving
George Michael - Singer, fell asleep at the wheel while alledgidly to be on drugs
http://www.celebitchy.com/2006/05/george_michael_falls_asleep_at.html
Donnie Wahlberg - Singer, was very lucky after a near-miss
http://snarkerati.com/celebrity-gossip/donnie-wahlberg-almost-fell-asleep-at-the-wheel-wrecked-his-car/
Paris Hilton - Socialite, photos have emerged of the socialite asleep at the wheel
http://x17online.com/celebrities/paris_hilton/celebs_lookin_sleepy-02032008.php
Alex Trebek - Game show host, spoke honestly about his accident
http://www.usatoday.com/life/people/2007-12-11-trebek_N.htm
Demi Lovato - Lack of sleep was the reason for her first ever car accident
http://www.people.com/people/article/0,,20366329,00.html
Wednesday, May 5, 2010
Competition Winners
We are delighted to announce the winners of our online competitions:
- Squishdoo and Alicewonderland for the online message board competition, where you entered by posting under competitions on the website.
- And two email winners who emailed in their answers to a question 'during a three second micro sleep how far does your car travel' and if you were wondering, the correct answer was 83 Meters!! That's pretty far!
source: http://www.akilla.co.nz/index.php?option=com_content&view=article&id=52&Itemid=56
Saturday, April 24, 2010
Drivers clueless on importance of stops
Drivers clueless on importance of stops
Taranaki motorists are still not getting the message about driving when tired.
A 15-strong road safety contingent stopped 644 cars in Kakaramea on Sunday for South Taranaki's first fatigue stop.
Roadsafe co-ordinator Marion Webby said they picked the last day of the school holidays because that's when drivers often take risks.
"About 31 per cent of the drivers thought it was OK to drive for more than three hours without a break. It's not OK.
"One driver thought about 10 hours without a stop was OK.
"It's quite horrendous for us to know there are a lot of people out there who aren't taking rest stops when they should."
She said driver exhaustion was the key factor in up to 25 per cent of all crashes.
"When you are tired and fatigued you make poor choices and mistakes that can prove deadly."
Miss Webby said the majority of the public were receptive to being stopped.
"There was the odd older gentleman who thought it was a waste of time but overall, people thought we were doing a good job."
She said given the road fatality statistics throughout the country the fatigue stop came as a timely reminder.
"We had 350 cars heading south to the major centres and 294 travelled north into Taranaki."
She said police were there purely to control traffic.
"The police caught a few people breaking the rules in the terms of registration and licensing but on the whole it was a very successful stop."
Drivers were provided with an ACC driver fatigue information pack, a voucher for coffee, a water bottle and a local map highlighting road hazards.
Source: http://www.stuff.co.nz/taranaki-daily-news/news/3599333/Drivers-clueless-on-importance-of-stops
or digg it here: http://digg.com/d31POTG
Taranaki motorists are still not getting the message about driving when tired.
A 15-strong road safety contingent stopped 644 cars in Kakaramea on Sunday for South Taranaki's first fatigue stop.
Roadsafe co-ordinator Marion Webby said they picked the last day of the school holidays because that's when drivers often take risks.
"About 31 per cent of the drivers thought it was OK to drive for more than three hours without a break. It's not OK.
"One driver thought about 10 hours without a stop was OK.
"It's quite horrendous for us to know there are a lot of people out there who aren't taking rest stops when they should."
She said driver exhaustion was the key factor in up to 25 per cent of all crashes.
"When you are tired and fatigued you make poor choices and mistakes that can prove deadly."
Miss Webby said the majority of the public were receptive to being stopped.
"There was the odd older gentleman who thought it was a waste of time but overall, people thought we were doing a good job."
She said given the road fatality statistics throughout the country the fatigue stop came as a timely reminder.
"We had 350 cars heading south to the major centres and 294 travelled north into Taranaki."
She said police were there purely to control traffic.
"The police caught a few people breaking the rules in the terms of registration and licensing but on the whole it was a very successful stop."
Drivers were provided with an ACC driver fatigue information pack, a voucher for coffee, a water bottle and a local map highlighting road hazards.
Source: http://www.stuff.co.nz/taranaki-daily-news/news/3599333/Drivers-clueless-on-importance-of-stops
or digg it here: http://digg.com/d31POTG
Transport Official’s Cover-Up Killing On NZ Roads
Transport Official’s Cover-Up Killing On NZ Roads
Monday, 19 April 2010, 4:48 pm
Press Release: AKILLA Sleep Safety Educational Campaign
Ministry Of Transport Official’s Cover-Up Is Killing Our Families On New Zealand Roads.
In late 2009, AKILLA requested for an (independent) Royal Commission of Inquiry to be conducted in to the ‘Crash Reporting Procedure’ and ‘dodgy’ crash data. Ie; everything from the crash site investigation, completion of Traffic Crash Reports (TCR’s), crash coding, Crash Analysis System (CAS) entries, crash ranking and priority setting.
(50 good reasons for a Royal Commission of Inquiry were presented)
Furthermore, this included the failed Government ‘Greatest Enforceable Risk’ (GER) policy which only addresses the greatest enforceable risks of ‘speed’, ‘alcohol’ and ‘restraints’, rather than the Greatest Real Risks (GRR), which include inattention (ie; failed to notice, attention diverted by, did not look or see), driver fatigue and drugged driving.
GER is a ‘blocking policy’. The existence of GER effectively blocks all other road safety initiatives. The Minister of Transport - directed by the Ministry of Transport Officials strongly rejected the request for a Royal Commission of Inquiry. There is no doubt that a ‘CRASHBOX’ Inquiry would reveal the Ministry of Transport Official’s cover-up and ‘orchestrated litany of lies’. For more on GER refer to archived Scoop Press Release dated 9th April 2010 ‘ Govt Road Safety Policy is killing our families’.
Dodgy data, selective collection, incomplete data sets leads to both absent and biased road crash data which has massive implications for New Zealand road safety, the assessment of road safety programs, and the allocation of funding to target specific road safety problems. The end result is that families and their friends pay the ultimate price and have to live through the trauma. Furthermore, a huge economic burden on the country, with massive ACC Motor Vehicle Account payouts and liabilities.
The New Zealand Automobile Association has told AKILLA that it considers that the single step that could make the most difference in terms of road safety in New Zealand would be improving the crash data.
Concerned about the poor ‘primary data’ collection and ‘mis-classification’ of data AKILLA was advised by the New Zealand Automobile Association that they proposed to the Ministry of Transport Officials that a Naturalistic Driving Study be undertaken in New Zealand to identify the real crashes causes. This would be similar to the Naturalistic Driving Study (2005) that was conducted in North Virginia in the United States that showed that 80% of crashes in-fact involve driver inattention and fatigue. This study involved in-built cameras being placed in vehicles over a 12 month period.) This proposition was strongly rejected by the Ministry of Transport Officials.
Examples of the cover-up are detailed as follows;
Official Ministry of Transport Crash Analysis System (CAS)
DRIVER FATIGUE crash figures for the Auckland region record an average of 2.9% of crashes each year for the last 20 years (OIA 1982 response). This is ‘dummed down’ crash data.
Yet, the Auckland Car Crash Study (an in-depth study using Auckland Hospital data) shows that 19% of crash victims were as a result of a driver fatigue crash. Furthermore, a ‘Driver Fatigue Strategy’ publication by the National Road Safety Committee (NRSC) acknowledge that international research shows that the driver fatigue figure is more likely around 20-24%.
These figures are 7 times higher than what the Official Ministry of Transport Crash Analysis System records !
Official Ministry of Transport Crash Analysis System (CAS)
DRUGGED DRIVING crash figures are 3%. This is ‘dumbed down’ data.
In 2004, the New Zealand Police web-site stated that ‘there is little recent research into drug use and driving in New Zealand but Police estimate that up to 16% of drivers killed on the roads may have consumed illegal drugs’. The ESR/ NZ Police studies conducted over the last five years provide even higher figures.
These figures are 5 times higher than what the Official Ministry of Transport Crash Analysis System records !
Official Ministry of Transport Crash Analysis System (CAS) DISTRACTED DRIVING figure is 10%. To ‘dumb down’ the biggest crash cause of ‘inattentive behavior’ , in the Safer Journeys New Zealand’s Road Safety Strategy 2020 - they have included only one component - distracted driving defined as attention diverted by.
However, a MOT OIA 1982 response reveals that between 2003-2007
Injuries averaged 38% over 5 years and Fatalities average 23% over 5 years for crashes that had at least one of the following factors;
(i) Failed to notice (ii) Attention diverted by (iii) Did not look or see.
(ii)
The 2004 New Zealand Automobile Association survey showed that the single greatest factor (50%) was inattention/ loss of concentration. Furthermore, it was sited in the AA Directions magazine Summer 2009 that The New Zealand Police ascribed ‘poor observation’ as the cause of nearly half the crashes in 2008.’ Almost half of all injury crashes were coded to ‘poor observation’ in 2008. These figures suggest that issues related to inattention may be a factor in up to 50% of crashes (source; TERNZ – Transport Research submission Safer Journeys 2020)
The New Zealand Government agency studies reported in 2005 covering 200km of State Highway 1 (which we all travel at some stage) in the South Waikato and Taupo Target (SWATT 2010) conducted by Transit NZ, Land Transport New Zealand, ACC, NZ Police, Environment Waikato, Taupo District Council, South Waikato District Council showed that 40% of crashes are as a result of ‘inattention’ and ‘driver fatigue’. This campaign was known as the ‘five myth campaign’. The first myth was that ‘speeding was No. 1’.
The crash figures for ‘inattention’ are 5 times higher than the distraction figures (that do not include ‘failed to notice’ and ‘did not look or see’) in Safer Journeys New Zealand’s Road Safety Strategy 2020 documentation.
In a nutshell, enforceable risks are ‘pumped up’ and the unenforceable risks are ‘dumbed down’ by Ministry of Transport Officials, to support the Government’s failed Greatest Enforceable Risk policy which is killing our families. Misclassification of crash data is common. Take for example driver fatigue crashes that are often incorrectly classified and placed in to the ‘speed category’ to secure a conviction.
You can now see why both the Transport Minister and the Ministry of Transport Officials do not want a Royal Commission of Inquiry.
However, there are other issues that have also been dumbed down or intentionally ignored completely by Ministry of Transport Officials. By way of example Sleep Medical Disorders and the road.
Both Fisher & Paykel Healthcare and the Sleep Apnea Association of New Zealand estimate that up to 270,000 New Zealanders (4-9% of the adult population) suffer from some form of sleep medical disorder. Sleep medical disorders significantly increase the risk of having a crash on the roads (by as much as six times). Official Ministry of Transport Crash Analysis System (CAS) data reveals that of 1722 minor, serious and fatal crashes recorded between 2003 and 2007, only two drivers (0.1%) were recorded as having a sleep medical disorder (OIA 1982 response).
Compare this with a Wellsleep – Department of Medicine, Wellington School of Medicine study that showed that 40% of crash victims at Wellington Hospital had some form of sleep medical disorder !
ACC Motor Vehicle Account pay-outs reached record highs last year with $452,392,000 pay-outs and a MVA liability account which has risen from $1,980,000,000 in 2002 to $6,840,000,000 in 2009. Ie; increased 3.5 times ! ACC just keep on paying the bills made much worse by the GER policy based upon ‘false economies’.
There are many other aspects relating to the crash reporting procedure that require investigation. A study entitled ‘Validity of Police-Reported Information on Injury Severity for those hospitalised from Motor Vehicle Traffic Crashes’ was undertaken by the Injury Prevention Unit, Department of Preventative and Social Medicine, University of Otago, Dunedin, Wellington. The study found that Police data on the severity of injuries suffered in vehicle crashes is seriously flawed and differs significantly from injuries recorded in hospital discharge information.
It was found that fifteen percent of those with a “minor” injury on the Police crash report had an injury with a significant threat to life.
It was concluded that the subjective Police assessment of severity of injury was discordant in many instances with an objective measure of severity. There was variation in the concordance by personal, vehicle, and crash variables.
A Royal Commission of inquiry in to the crash reporting procedure and failed Greatest Enforceable Risk (GER) road safety policy needs to be called for immediately by the New Zealand public. This independent inquiry needs to be conducted away from the ‘LTSA class of 95’ and their ‘cronies’ from across the creek’, who have manipulated New Zealand road safety for the last 15 years.
In addition, a naturalistic study (as suggested by the NZ Automobile Association) needs to be undertaken to confirm the crash causes.
A Royal Commission of Inquiry will provide long overdue answers to the Mums, Dads, Uncles, Aunties and Grandparents as to why New Zealand road safety is performing so poorly.
New Zealand has almost twice the fatality rate per 100,000 people than both the United Kindgom and Sweden. Between 2000 – 2007 New Zealand had achieved the seventh worst performance out of 27 countries in reducing deaths on the roads. Among OECD countries New Zealand had the highest recorded road deaths per 100,000 population’ risk among 15-17 year olds, the second highest’ road deaths per 100,000 population’ risk among 0-14 year olds, and the fourth highest OECD’ death rate per 100,000 population’ risk among the 18-20 year olds.
The ‘penny has dropped’ and the New Zealand public is ‘dog tired’ of hearing the political pitches as to how well New Zealand road safety is progressing, aggravated by the Ministry of Transport Officials presenting statistical data as though viewed through ‘rose tinted glasses’.
AKILLA Sleep Safety Educational Campaign
www.akilla.co.nz
Source: http://www.scoop.co.nz/stories/PO1004/S00195.htm
or digg here: http://digg.com/d31OvbC
Monday, 19 April 2010, 4:48 pm
Press Release: AKILLA Sleep Safety Educational Campaign
Ministry Of Transport Official’s Cover-Up Is Killing Our Families On New Zealand Roads.
In late 2009, AKILLA requested for an (independent) Royal Commission of Inquiry to be conducted in to the ‘Crash Reporting Procedure’ and ‘dodgy’ crash data. Ie; everything from the crash site investigation, completion of Traffic Crash Reports (TCR’s), crash coding, Crash Analysis System (CAS) entries, crash ranking and priority setting.
(50 good reasons for a Royal Commission of Inquiry were presented)
Furthermore, this included the failed Government ‘Greatest Enforceable Risk’ (GER) policy which only addresses the greatest enforceable risks of ‘speed’, ‘alcohol’ and ‘restraints’, rather than the Greatest Real Risks (GRR), which include inattention (ie; failed to notice, attention diverted by, did not look or see), driver fatigue and drugged driving.
GER is a ‘blocking policy’. The existence of GER effectively blocks all other road safety initiatives. The Minister of Transport - directed by the Ministry of Transport Officials strongly rejected the request for a Royal Commission of Inquiry. There is no doubt that a ‘CRASHBOX’ Inquiry would reveal the Ministry of Transport Official’s cover-up and ‘orchestrated litany of lies’. For more on GER refer to archived Scoop Press Release dated 9th April 2010 ‘ Govt Road Safety Policy is killing our families’.
Dodgy data, selective collection, incomplete data sets leads to both absent and biased road crash data which has massive implications for New Zealand road safety, the assessment of road safety programs, and the allocation of funding to target specific road safety problems. The end result is that families and their friends pay the ultimate price and have to live through the trauma. Furthermore, a huge economic burden on the country, with massive ACC Motor Vehicle Account payouts and liabilities.
The New Zealand Automobile Association has told AKILLA that it considers that the single step that could make the most difference in terms of road safety in New Zealand would be improving the crash data.
Concerned about the poor ‘primary data’ collection and ‘mis-classification’ of data AKILLA was advised by the New Zealand Automobile Association that they proposed to the Ministry of Transport Officials that a Naturalistic Driving Study be undertaken in New Zealand to identify the real crashes causes. This would be similar to the Naturalistic Driving Study (2005) that was conducted in North Virginia in the United States that showed that 80% of crashes in-fact involve driver inattention and fatigue. This study involved in-built cameras being placed in vehicles over a 12 month period.) This proposition was strongly rejected by the Ministry of Transport Officials.
Examples of the cover-up are detailed as follows;
Official Ministry of Transport Crash Analysis System (CAS)
DRIVER FATIGUE crash figures for the Auckland region record an average of 2.9% of crashes each year for the last 20 years (OIA 1982 response). This is ‘dummed down’ crash data.
Yet, the Auckland Car Crash Study (an in-depth study using Auckland Hospital data) shows that 19% of crash victims were as a result of a driver fatigue crash. Furthermore, a ‘Driver Fatigue Strategy’ publication by the National Road Safety Committee (NRSC) acknowledge that international research shows that the driver fatigue figure is more likely around 20-24%.
These figures are 7 times higher than what the Official Ministry of Transport Crash Analysis System records !
Official Ministry of Transport Crash Analysis System (CAS)
DRUGGED DRIVING crash figures are 3%. This is ‘dumbed down’ data.
In 2004, the New Zealand Police web-site stated that ‘there is little recent research into drug use and driving in New Zealand but Police estimate that up to 16% of drivers killed on the roads may have consumed illegal drugs’. The ESR/ NZ Police studies conducted over the last five years provide even higher figures.
These figures are 5 times higher than what the Official Ministry of Transport Crash Analysis System records !
Official Ministry of Transport Crash Analysis System (CAS) DISTRACTED DRIVING figure is 10%. To ‘dumb down’ the biggest crash cause of ‘inattentive behavior’ , in the Safer Journeys New Zealand’s Road Safety Strategy 2020 - they have included only one component - distracted driving defined as attention diverted by.
However, a MOT OIA 1982 response reveals that between 2003-2007
Injuries averaged 38% over 5 years and Fatalities average 23% over 5 years for crashes that had at least one of the following factors;
(i) Failed to notice (ii) Attention diverted by (iii) Did not look or see.
(ii)
The 2004 New Zealand Automobile Association survey showed that the single greatest factor (50%) was inattention/ loss of concentration. Furthermore, it was sited in the AA Directions magazine Summer 2009 that The New Zealand Police ascribed ‘poor observation’ as the cause of nearly half the crashes in 2008.’ Almost half of all injury crashes were coded to ‘poor observation’ in 2008. These figures suggest that issues related to inattention may be a factor in up to 50% of crashes (source; TERNZ – Transport Research submission Safer Journeys 2020)
The New Zealand Government agency studies reported in 2005 covering 200km of State Highway 1 (which we all travel at some stage) in the South Waikato and Taupo Target (SWATT 2010) conducted by Transit NZ, Land Transport New Zealand, ACC, NZ Police, Environment Waikato, Taupo District Council, South Waikato District Council showed that 40% of crashes are as a result of ‘inattention’ and ‘driver fatigue’. This campaign was known as the ‘five myth campaign’. The first myth was that ‘speeding was No. 1’.
The crash figures for ‘inattention’ are 5 times higher than the distraction figures (that do not include ‘failed to notice’ and ‘did not look or see’) in Safer Journeys New Zealand’s Road Safety Strategy 2020 documentation.
In a nutshell, enforceable risks are ‘pumped up’ and the unenforceable risks are ‘dumbed down’ by Ministry of Transport Officials, to support the Government’s failed Greatest Enforceable Risk policy which is killing our families. Misclassification of crash data is common. Take for example driver fatigue crashes that are often incorrectly classified and placed in to the ‘speed category’ to secure a conviction.
You can now see why both the Transport Minister and the Ministry of Transport Officials do not want a Royal Commission of Inquiry.
However, there are other issues that have also been dumbed down or intentionally ignored completely by Ministry of Transport Officials. By way of example Sleep Medical Disorders and the road.
Both Fisher & Paykel Healthcare and the Sleep Apnea Association of New Zealand estimate that up to 270,000 New Zealanders (4-9% of the adult population) suffer from some form of sleep medical disorder. Sleep medical disorders significantly increase the risk of having a crash on the roads (by as much as six times). Official Ministry of Transport Crash Analysis System (CAS) data reveals that of 1722 minor, serious and fatal crashes recorded between 2003 and 2007, only two drivers (0.1%) were recorded as having a sleep medical disorder (OIA 1982 response).
Compare this with a Wellsleep – Department of Medicine, Wellington School of Medicine study that showed that 40% of crash victims at Wellington Hospital had some form of sleep medical disorder !
ACC Motor Vehicle Account pay-outs reached record highs last year with $452,392,000 pay-outs and a MVA liability account which has risen from $1,980,000,000 in 2002 to $6,840,000,000 in 2009. Ie; increased 3.5 times ! ACC just keep on paying the bills made much worse by the GER policy based upon ‘false economies’.
There are many other aspects relating to the crash reporting procedure that require investigation. A study entitled ‘Validity of Police-Reported Information on Injury Severity for those hospitalised from Motor Vehicle Traffic Crashes’ was undertaken by the Injury Prevention Unit, Department of Preventative and Social Medicine, University of Otago, Dunedin, Wellington. The study found that Police data on the severity of injuries suffered in vehicle crashes is seriously flawed and differs significantly from injuries recorded in hospital discharge information.
It was found that fifteen percent of those with a “minor” injury on the Police crash report had an injury with a significant threat to life.
It was concluded that the subjective Police assessment of severity of injury was discordant in many instances with an objective measure of severity. There was variation in the concordance by personal, vehicle, and crash variables.
A Royal Commission of inquiry in to the crash reporting procedure and failed Greatest Enforceable Risk (GER) road safety policy needs to be called for immediately by the New Zealand public. This independent inquiry needs to be conducted away from the ‘LTSA class of 95’ and their ‘cronies’ from across the creek’, who have manipulated New Zealand road safety for the last 15 years.
In addition, a naturalistic study (as suggested by the NZ Automobile Association) needs to be undertaken to confirm the crash causes.
A Royal Commission of Inquiry will provide long overdue answers to the Mums, Dads, Uncles, Aunties and Grandparents as to why New Zealand road safety is performing so poorly.
New Zealand has almost twice the fatality rate per 100,000 people than both the United Kindgom and Sweden. Between 2000 – 2007 New Zealand had achieved the seventh worst performance out of 27 countries in reducing deaths on the roads. Among OECD countries New Zealand had the highest recorded road deaths per 100,000 population’ risk among 15-17 year olds, the second highest’ road deaths per 100,000 population’ risk among 0-14 year olds, and the fourth highest OECD’ death rate per 100,000 population’ risk among the 18-20 year olds.
The ‘penny has dropped’ and the New Zealand public is ‘dog tired’ of hearing the political pitches as to how well New Zealand road safety is progressing, aggravated by the Ministry of Transport Officials presenting statistical data as though viewed through ‘rose tinted glasses’.
AKILLA Sleep Safety Educational Campaign
www.akilla.co.nz
Source: http://www.scoop.co.nz/stories/PO1004/S00195.htm
or digg here: http://digg.com/d31OvbC
Friday, April 9, 2010
Govt Road Safety Policy is killing our families
Check out this article, posted in www.scoop.co.nz about drowsy driving:
Govt Road Safety Policy is killing our families
Friday, 9 April 2010, 1:50 pm
Press Release: AKILLA Sleep Safety Educational Campaign
Government Road Safety Policy is killing our families on New Zealand Roads
7 days, 15 crashes, 21 deaths
New Zealand road trauma is expected to get a lot worse under the current ‘Greatest Enforceable Risk’ (G.E.R.) policy that focuses almost solely on the ‘greatest enforceable risks’, of ‘Speed’, Álcohol, and Restraints. The GREATEST REAL RISKS which include Inattention, Driver Fatigue and Drugged Driving have been sidelined.
The rest of the article can be read here: http://digg.com/d31O1OA
Govt Road Safety Policy is killing our families
Friday, 9 April 2010, 1:50 pm
Press Release: AKILLA Sleep Safety Educational Campaign
Government Road Safety Policy is killing our families on New Zealand Roads
7 days, 15 crashes, 21 deaths
New Zealand road trauma is expected to get a lot worse under the current ‘Greatest Enforceable Risk’ (G.E.R.) policy that focuses almost solely on the ‘greatest enforceable risks’, of ‘Speed’, Álcohol, and Restraints. The GREATEST REAL RISKS which include Inattention, Driver Fatigue and Drugged Driving have been sidelined.
The rest of the article can be read here: http://digg.com/d31O1OA
Friday, April 2, 2010
The top 12 drowsy driving facts (continued)
Here are the rest of the drowsy driving facts listed last month, these facts are taken from:
http://www.akilla.co.nz/index.php?option=com_content&view=article&id=47&Itemid=133
7. Most drowsy driving crashes occur 10 minutes from home and in built up areas rather than rural areas.
8. Having a sleeping front seat passenger can be fatal. Research has shown that a driver can pick up the sleep breathing patterns of a passenger and then fall asleep themselves.
9. Undiagnosed and untreated sleep medical conditions can result in the driver blacking out without warning.
10. The smell of new cars (gases given off by the various chemicals that glue together a car's new vinyl and plastic components) can have a dangerous sleep-inducing effect.
11. A United Kingdom study of a truck fleet showed that serious crashes soared half an hour after the consumption of fatty or sugary foods.
12. There is no research evidence to support that a rest from driving will help you if you are drowsy from sleep deprivation. One needs to sleep (e.g take a 15 minute Power Nap).
http://www.akilla.co.nz/index.php?option=com_content&view=article&id=47&Itemid=133
7. Most drowsy driving crashes occur 10 minutes from home and in built up areas rather than rural areas.
8. Having a sleeping front seat passenger can be fatal. Research has shown that a driver can pick up the sleep breathing patterns of a passenger and then fall asleep themselves.
9. Undiagnosed and untreated sleep medical conditions can result in the driver blacking out without warning.
10. The smell of new cars (gases given off by the various chemicals that glue together a car's new vinyl and plastic components) can have a dangerous sleep-inducing effect.
11. A United Kingdom study of a truck fleet showed that serious crashes soared half an hour after the consumption of fatty or sugary foods.
12. There is no research evidence to support that a rest from driving will help you if you are drowsy from sleep deprivation. One needs to sleep (e.g take a 15 minute Power Nap).
Sunday, March 28, 2010
Kindle EBOOK available online
We are very pleased to announce that our book (Akilla - In the blink of an eye) has been converted into an E-BOOK and can now be found on Amazon.com!
If you are interested in checking it out go to:
http://www.amazon.com/AKILLA-blink-eye-ebook/dp/B003C1Q16Q/ref=sr_1_1?ie=UTF8&m=A3QI763M62X7GQ&s=digital-text&qid=1268531843&sr=1-1
As a celebration for us going digital we are giving away chances to get a hard copy of this book! So if you are interested the details are in the previous post
:)
Akilla - In the blink of an eye
If you are interested in checking it out go to:
http://www.amazon.com/AKILLA-blink-eye-ebook/dp/B003C1Q16Q/ref=sr_1_1?ie=UTF8&m=A3QI763M62X7GQ&s=digital-text&qid=1268531843&sr=1-1
As a celebration for us going digital we are giving away chances to get a hard copy of this book! So if you are interested the details are in the previous post
:)
Akilla - In the blink of an eye
Thursday, March 18, 2010
Competition time
We are offering readers a chance to win one of four drowsy driving handbooks!
We will be giving away 2 books to readers who sign up to the message board (http://www.akillanz.proboards.com/) and post a message under 'competitions', you can post anything you want, 'yes', 'i want in' anything you want.
Then on the 30th of April we will put all the names in the draw and contact two of you about getting the free book.
The second way to get a copy of this book is to check out our website www.akilla.co.nz and answer this question:
'In a three second microsleep how far does your car travel?' email your answer to a.killa@hotmail.co.nz .
Then on the 30th of April we will put all these names into a second draw and contact two of you about getting a free book.
you can check out the book here:
http://www.akilla.co.nz/
THIS COMPETITION IS AN INTERNATIONAL COMPETITION AND OPEN TO EVERYBODY
just to make it clear, you can enter both competitions, these are two seperate contests and if you enter one you have a chance to win one of two books, if you enter both you have a chance to win one of four books.
We will be giving away 2 books to readers who sign up to the message board (http://www.akillanz.proboards.com/) and post a message under 'competitions', you can post anything you want, 'yes', 'i want in' anything you want.
Then on the 30th of April we will put all the names in the draw and contact two of you about getting the free book.
The second way to get a copy of this book is to check out our website www.akilla.co.nz and answer this question:
'In a three second microsleep how far does your car travel?' email your answer to a.killa@hotmail.co.nz .
Then on the 30th of April we will put all these names into a second draw and contact two of you about getting a free book.
you can check out the book here:
http://www.akilla.co.nz/
THIS COMPETITION IS AN INTERNATIONAL COMPETITION AND OPEN TO EVERYBODY
just to make it clear, you can enter both competitions, these are two seperate contests and if you enter one you have a chance to win one of two books, if you enter both you have a chance to win one of four books.
Saturday, March 13, 2010
Twitter and more
Hi Everyone,
Akilla now has a brand new twitter account, check us out and follow us at
http://twitter.com/AkillaNZ
We are also very proud to accounce that the Akilla drowsy driving handbook is up for sale at amazon, and can be found here at
http://www.amazon.com/AKILLA-blink-eye-ebook/dp/B003C1Q16Q/ref=sr_1_1?ie=UTF8&m=A3QI763M62X7GQ&s=digital-text&qid=1268531843&sr=1-1
The book is also available at
www.akilla.co.nz
Akilla now has a brand new twitter account, check us out and follow us at
http://twitter.com/AkillaNZ
We are also very proud to accounce that the Akilla drowsy driving handbook is up for sale at amazon, and can be found here at
http://www.amazon.com/AKILLA-blink-eye-ebook/dp/B003C1Q16Q/ref=sr_1_1?ie=UTF8&m=A3QI763M62X7GQ&s=digital-text&qid=1268531843&sr=1-1
The book is also available at
www.akilla.co.nz
Friday, March 12, 2010
Competition time
Keep your eyes open because in the next week we will be offering a competition to win Akilla's drowsy driving handbook 'In the blink of an eye'.
This book is an excellent book for driving safe and avoiding potentially dangerous drowsy driving situations.
Check out: http://www.akilla.co.nz/ to have a look at the book.
Akilla.co.nz also has many tips and real stories regarding drowsy driving and how serious it is
This book is an excellent book for driving safe and avoiding potentially dangerous drowsy driving situations.
Check out: http://www.akilla.co.nz/ to have a look at the book.
Akilla.co.nz also has many tips and real stories regarding drowsy driving and how serious it is
Top 12 interesting facts
Here are some of the top 12 interesting facts about drowsy driving:
1. If you drive after staying awake for 24 hours you are as dangerous as someone who is above the blood alcohol legal limit in New Zealand !
2. On four hours sleep one bottle of beer has the same effect on a driver's control and reaction times as a six-pack of beer !
3. In Victoria, Australia they have introduced The Crimes (Dangerous Driving) Act 2004 and a driver who falls asleep at the wheel and causes a fatal crash faces up to five years in jail. In New Jersey (United States) a driver who falls asleep at the wheel and causes a fatal crash faces up to 10 years in jail and a $US 100,000 fine.
4. When you are feeling tired a bright white light (e.g the Sun) can without warning cause the retina of the eye to signal the brain that it's time to sleep.
5. At 100 km/hr, your car travels 27 metres in a single second. During a three second micro-sleep your car travels 83 metres, which is almost the length of a rugby field. Drivers are not always aware that they are micro-sleeping. Your eyes do not need to be shut for your mind to be asleep !
6. Drivers under the age of 30 are four times more likely to have a drowsy driving related crash than drivers over 30.
Check out the remaining 12 facts at http://www.akilla.co.nz/introduction/top_10_interesting_facts/index.htm
1. If you drive after staying awake for 24 hours you are as dangerous as someone who is above the blood alcohol legal limit in New Zealand !
2. On four hours sleep one bottle of beer has the same effect on a driver's control and reaction times as a six-pack of beer !
3. In Victoria, Australia they have introduced The Crimes (Dangerous Driving) Act 2004 and a driver who falls asleep at the wheel and causes a fatal crash faces up to five years in jail. In New Jersey (United States) a driver who falls asleep at the wheel and causes a fatal crash faces up to 10 years in jail and a $US 100,000 fine.
4. When you are feeling tired a bright white light (e.g the Sun) can without warning cause the retina of the eye to signal the brain that it's time to sleep.
5. At 100 km/hr, your car travels 27 metres in a single second. During a three second micro-sleep your car travels 83 metres, which is almost the length of a rugby field. Drivers are not always aware that they are micro-sleeping. Your eyes do not need to be shut for your mind to be asleep !
6. Drivers under the age of 30 are four times more likely to have a drowsy driving related crash than drivers over 30.
Check out the remaining 12 facts at http://www.akilla.co.nz/introduction/top_10_interesting_facts/index.htm
Thursday, March 4, 2010
Websites
Check the Akilla websites at:
www.akilla.co.nz - Our main website
http://akillanz.proboards.com - The brand new message boards!
Both sites are currently being updates so check in reguarly for updates and stories related to drowsy driving - the silent killer
www.akilla.co.nz - Our main website
http://akillanz.proboards.com - The brand new message boards!
Both sites are currently being updates so check in reguarly for updates and stories related to drowsy driving - the silent killer
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